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The role of a modern day golf professional is diverse. Over the past few years the PGA’s qualification has evolved to cover a wide array of subjects and skills essential to succeed in an increasingly competitive field.

While historically a professional’s graduation ceremony was seen as the culmination of their academic training now it is merely the beginning.

The concept of continual development is not new, golf professionals have always recognised the need to keep abreast of developments within the industry.

Whether through product awareness or external training in other areas, the benefits of furthering ones knowledge are clear. The formalisation of a structured programme of continued learning by the games professional governing bodies has both quantified and recognised this development.

Continued learning within the profession is becoming viewed as essential rather than optional.

The structure of the UAE PGA’s Continual Professional Development programme is based on that of the British PGA’s.

The PGA has accredited all courses offered in the UAE and points will be earned where applicable.

In order to maintain his or her status a professional must hold a minimum of 100 CPD points over a three-year period.

Courses that are a complete day in duration will generally carry 25 points while half-day courses carry 15.

The purpose of implementing a programme such as this is to strengthen and broaden the knowledge of the membership, to raise the profile of golf professionals in the Middle East. It may be a cliché but in this industry there is no such thing as standing still, as to do so guarantees that someone is almost certainly going past you.

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CPD is the systemic maintenance, improvement and broadening of knowledge and the development of personal qualities necessary for the education of professional and technical duties throughout the practitioner’s working life.

The world in which all professionals practise is changing. Global competition has never been more intense, clients are more demanding and technology offers new ways of working.

The knowledge base of the professionals and of the sectors in which they operate has also increased.

With such changes come new opportunities; new clients, new markets, new areas of practice and new methods of working. Above all such changes demand new knowledge, new skills and increasingly a commitment to lifelong professional learning.

For many professionals this commitment to lifelong learning is manifested by an active involvement in Continuing Professional Development (CPD).

This commitment to CPD is growing in significance as an increasing number of professionals recognise the benefits of adopting a more planned and structured approach to professional development.

Not only is it important to keep up-to-date and know what, but also to know why and how to deal with a new professional or managerial issue. Indeed in the knowledge intensive world of the professions, some have argued that the only real source of sustainable competitive advantage is the ability to learn faster than the competition.

All professionals are expected, to a much greater extent than in the past, to be both technically competent and managerially capable.

The concept of Continuing Professional Development is maturing both in the United Kingdom and internationally. In many professions countries it has been formally recognised for over 20 years, whilst in others it is at a more embryonic stage of development.